Winn-Dixie Initiates “Neighbors Helping Neighbors” Program To Benefit American Red Cross Haiti Relief
JACKSONVILLE, Fla. (Jan. 18, 2010) — Winn-Dixie Stores, Inc. (NASDAQ: WINN) announced today that it is implementing its “Neighbors Helping Neighbors” program in all of its 514 stores to help support the American Red Cross disaster relief efforts in Haiti.
“Neighbors Helping Neighbors” allows Winn-Dixie customers to donate to the Red Cross by simply indicating the amount of their choosing (between 50 cents and $500) at the cash register. The cashier will automatically add that amount to the total bill.
“Many of our customers and Associates have loved ones who have been affected by this tragedy,” said Mary Kellmanson, group vice president of marketing. “This program allows Winn-Dixie, along with the community, to take part in the crucial relief effort.”
Additionally, the Winn-Dixie Foundation and the Western Union Foundation have partnered to donate $200,000 to the American Red Cross International Response Fund. Western Union, through its global foundation, has activated its Agent Gift Matching Program in support of Haiti, matching one-for-one Agent donations from around the world.
“The damages in Haiti are catastrophic, leaving the country in need of immediate support,” said Stewart A. Stockdale, executive vice president and president, The Americas, Western Union. “We are glad the Winn-Dixie Foundation is making use of our Agent Gift Matching program as part of the overall disaster relief efforts in Haiti.”
About Winn-Dixie
Winn-Dixie Stores, Inc., is one of the nation’s largest food retailers. Founded in 1925, the Company is headquartered in Jacksonville, Fla. The Company currently operates 514 retail grocery locations, including more than 400 in-store pharmacies, in Florida, Alabama, Louisiana, Georgia and Mississippi. For more information, please visit www.winn-dixie.com.
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